Digital Marketing Communications Specialist

Bachelor of Applied Science (B.A.S.) – Media Technology (Marketing)

Media Technology Marketing could best be defined as the grouping of technologies that marketers leverage to conduct and improve their marketing activities. Often, the focus of marketing technologies is to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending.

Information technology management (my minor) is the process whereby all resources related to information technology are managed according to an organization's priorities and needs. This includes tangible resources like networking hardware, computers and people, as well as intangible resources like software and data.

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