Digital Marketing Communications Specialist

Digital Marketing Manager

  • Strategy and Planning: Develop and implement comprehensive digital marketing strategies, aligning them with business goals.
  • Campaign Management: Plan and execute SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Web and SEO Optimization: Maintain the company website, improve user experience (UX), and optimize for search engines to increase organic traffic.
  • Social Media Management: Design, build, and maintain the company's social media presence to increase engagement.
  • Analytics and Reporting: Measure, analyze, and report on the performance of all digital campaigns against KPIs (ROI, conversion rates, etc.).
  • Content Creation: Collaborate with teams to create relevant and engaging content for digital platforms.
  • Lead Generation: Manage and optimize customer conversion funnels.
  • Budget Management: Monitor and optimize marketing spend for maximum ROI.

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